Rooted in Teochew heritage since 1988, King Brand brings authentic Teochew-style Satay Sauce to modern kitchens. Discover our story, explore the flavours of Chaoshan cuisine, and find inspiration for everyday cooking.
In 1988, King Brand was established and introduced its signature “Satay King” product—the first of its kind in the industry.
True to its name, “Satay King” represents exceptional quality and outstanding flavour. From the careful selection of ingredients to the precision of its production process, King Brand Satay King set a new benchmark beyond existing products.
Upon its launch, King Brand Satay King was warmly embraced by consumers. It quickly became a market favourite and has remained popular for more than 30 years. Today, it is regarded by the Teochew community in Malaysia as “the taste of home.”
As the Teochew community has travelled far and wide, King Brand Satay King has journeyed across mountains and oceans too—bringing its familiar, authentic flavour to cities around the world
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Welcome to KINGBRAND
Founded in Shantou, China in 1988, King Brand has been dedicated to preserving the rich culinary heritage of Teochew cuisine through authentic sauces and traditional flavours.
Best known for our signature Teochew Shacha Sauce, King Brand offers a variety of cooking sauces, chilli sauces, dipping sauces and hot pot condiments that bring the distinctive taste of Teochew cooking into everyday meals.
Today, King Brand Teochew Sauces brings these time-honoured flavours to Singapore, making it easier for families and food lovers to discover and enjoy authentic Teochew cuisine at home.
Discover the taste of tradition with King Brand Sauces — Where Teochew Heritage Lives On.
Teochew Shacha Sauce, also known as Chinese BBQ Sauce or Teochew Satay Sauce, is a savoury and aromatic condiment widely used in traditional Teochew and Chinese cooking.
Unlike the sweet peanut-based satay sauce commonly found in Southeast Asia, Teochew Shacha Sauce is known for its rich, savoury flavour and distinctive blend of spices.
King Brand Shacha Sauce is a versatile kitchen essential, perfect for stir-fried noodles, fried rice, meat marinades, seafood dishes and hot pot dipping sauces.
Whether you are preparing a traditional Teochew dish or experimenting with new recipes, King Brand Teochew Shacha Sauce adds a delicious depth of flavour to your cooking.
Add a delicious kick to your favourite dishes with King Brand Chilli Sauces, crafted to complement a wide variety of Asian meals.
From everyday home cooking to traditional Teochew recipes, our chilli sauces bring together aromatic spices, savoury flavours and satisfying heat.
Perfect for noodles, rice, seafood, stir-fries and dipping, King Brand Chilli Sauces offer a convenient way to enhance your meals with bold and appetising flavours.
Explore our range of Chinese chilli sauces in Singapore and discover how a simple spoonful can transform your everyday cooking.
Bring extra aroma and flavour to your favourite dishes with King Brand’s range of flavoured cooking oils.
An essential part of many traditional Chinese and Teochew recipes, aromatic cooking oils can enhance the taste of noodles, rice, vegetables, meat and seafood.
Whether used during cooking or added as a finishing touch, King Brand Cooking Oils offer a simple and convenient way to create delicious Asian-inspired meals at home.
Discover our selection of aromatic cooking oils and enjoy richer flavours in your everyday cooking.
Make every hot pot gathering more enjoyable with King Brand’s selection of hot pot soup bases and dipping sauces.
Hot pot is a beloved dining tradition that brings family and friends together around a shared meal. The right soup base and dipping sauce can make every bite even more satisfying.
King Brand offers flavourful condiments that pair beautifully with sliced meats, seafood, vegetables, tofu and noodles.
From rich, savoury dipping sauces to convenient hot pot soup bases, explore the authentic flavours of Chinese and Teochew hot pot with King Brand Sauces in Singapore.
Looking for authentic Teochew sauces in Singapore? Discover King Brand Teochew Sauces at our retail store in VivoCity.
Explore our selection of signature Teochew Shacha Sauces, chilli sauces, cooking oils, hot pot soup bases and dipping sauces, inspired by the rich culinary traditions of Teochew cuisine.
Whether you are looking for a versatile cooking sauce, a flavourful dipping condiment or a thoughtful gift for a food lover, King Brand offers a variety of authentic Asian flavours to explore.
Visit King Brand Teochew Sauces at VivoCity, #B2-21, 1 HarbourFront Walk, Singapore 098585.
Experience authentic Teochew flavours with King Brand — Since 1988.
from customers
from customers
Hear from those who have experienced the authentic taste of King Brand. From home cooks to food lovers and trusted culinary partners, discover how our Teochew sauces bring heritage, flavour, and tradition to every dish.
King Brand’s Teochew Satay Sauce brings an authentic depth of flavour to every dish. It’s a staple in our kitchen—rich, aromatic, and incredibly versatile. You can truly taste the heritage behind it.
King Brand’s Teochew Satay Sauce brings an authentic depth of flavour to every dish. It’s a staple in our kitchen—rich, aromatic, and incredibly versatile. You can truly taste the heritage behind it.
King Brand’s Teochew Satay Sauce brings an authentic depth of flavour to every dish. It’s a staple in our kitchen—rich, aromatic, and incredibly versatile. You can truly taste the heritage behind it.
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